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Monday, July 10, 2006

Techno Deco

Today's tie is my first example of a design trend from the 70s that I call "techno deco," though it might have a real name of which I am unaware. Moving away from the freeform psychedelia of the 60s, tastes turned back to the Art Deco style of the 40s, but this time was informed by technology and engineering, perhaps as a result of popular interest in the Space Race. So it's not uncommon to find ties of that era that resemble technical diagrams: architectural plans, integrated circuit boards, electrical wiring schematics, and the like. This tie combines all those qualities in woven squares on navy polyester. There's no maker label, but a rooster's head on the back of the fabric label signifies that it's by Rooster.

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